Saving Seafood

First US Live Lobster Traceability Program Launches at Whole Foods Market’s Portland, Maine Location and Adds Three New Members

March 5, 2016 — The following was released by Market Wired:

Trace My Lobster (http://tracemylobster.com), the first and only U.S. company to build a technology platform to trace a live lobster from its origins in the ocean to its destination on your plate, has added three new members to its growing list of participants: Maine Coast, Maine Fresh, and Calendar Islands. Over 60 lobstermen, three lobster wharves, three lobster dealers, and one national grocery chain now participate in the program that utilizes internet and smartphone technology to improve seafood traceability in the lobster fishery.

Since the program was launched at the Portland, Maine Whole Foods Market location two years ago, Trace My Lobster has been using uniquely coded tags, attached to every lobster caught by a participating lobsterman, to record when and where the lobster was caught, as well as the lobsterman who caught it. By entering the tag’s code online or using a smartphone app, consumers can follow the timeline of an individual lobster’s journey through the supply chain, verifying its source, freshness and story behind the lobsterman who caught it.

“As a leader in seafood sustainability and traceability initiatives, Whole Foods Market is pleased that our Portland, Maine location is the first grocery store in the U.S. to offer live lobster traceability from the lobster trap to the table using Trace My Lobster,” said Matt Mello, the North Atlantic Seafood Coordinator for Whole Foods Market. “Trace My Lobster is a meaningful way to showcase some of Maine’s hardest working lobstermen while providing full transparency to our customers.”

Trace My Lobster presents a new way for the lobster industry to meet the growing demand for seafood that is sustainably sourced, responsibly harvested, and reliably traced. In connecting lobstermen with retailers, the program provides participating grocery stores and restaurants the opportunity to distinguish themselves from their competitors by offering consumers complete transparency and fully traceable seafood. “The technology still relies on the traditional, and very important, supply chain between harvesters, wharfs dealers and distributors to bring the tagged lobster to market” stated Craig Rief, Founder of Trace My Lobster.

“Trace My Lobster is a unique and innovative program that allows us to convey the story behind the important connection we have with lobstermen and the high quality lobster our company is able to provide to our domestic and international customers,” said Tom Adams, CEO of Maine Coast, one of the newest participants in Trace My Lobster.

Trace My Lobster was developed in 2014 as a collaboration between Craig Rief and Jonathan Caron. Craig has over 10 years of experience in the lobster industry and currently serves as the President of the Maine Certified Sustainable Lobster Association, which represents some of the largest lobster companies in the U.S. and Canada. Jonathan has over 20 years of experience in technology and intellectual property through his previous employment at Vivendi Universal.

Joining Trace My Lobster is fast and easy for retailers. Grocery stores and restaurants can use their existing suppliers or Trace My Lobster can provide access to a list of participating suppliers. The same holds true for harvesters, wharfs and dealers that want to join.

“As an industry we have such a powerful story to tell, and believe that the Trace My Lobster program is a valuable and exciting innovation to help connect consumers with our narrative.” said Matt Jacobson, Executive Director of the Maine Lobster Marketing Collaborative. “Our mission is to encourage both chefs and consumers to make it Maine when choosing what product to consume, and with this program we can deliver the rich stories of our lobstermen who are committed to sustainably harvesting the best lobster on earth.”

About Trace My Lobster (http://tracemylobster.com)

Trace My Lobster enables consumers to follow the journey of their live lobster from trap to table. Trace My Lobster visualizes a lobster’s true supply chain, connecting harvesters and consumers to a deeper understanding of the impact of lobster life-cycle from the ocean to the retailer. Trace My Lobster provides a comprehensive approach to supply chain transparency – a leading approach to traceable lobster and seafood traceability.

About Maine Coast (http://mainecoastcompany.com)

Maine Coast is a worldwide distributor of the finest North Atlantic seafood, specializing in shipping Maine and Canadian lobsters to both domestic and overseas locations. Maine Coast has more than 30 years of experience in the global seafood industry.

About Maine Fresh (http://maine-fresh.com)

Maine Fresh operates a lobster wharf in Harpswell, Maine and employs an innovative business model that uses natural foods from Maine and responsibly harvested seafood to produce value-added, healthy, good tasting foods in an effort to distribute a portion of its sale proceeds back to the community. Maine Fresh donates 10 percent of its online sales back to the community to support educational initiatives creating social change through transformative educational opportunities at the local and global levels.

About Calendar Islands (http://calendarislandsmainelobster.com)

Founded in 2009 Calendar Islands Maine Lobster Company is owned by 38 hard-working Maine lobstermen creating a true marriage of culinary distinction to the Maine Lobster fishery. With a goal making lobster available year-round, Calendar Islands is an industry leader in quality, value and new culinary concepts. No longer just a seasonal product, Calendar Islands value added Maine Lobster provides consumers an exciting variety of fresh and frozen products to energize and motivate the customer base. Calendar Islands supports the local community’s maritime heritage, respects the environment and its inherent link to the natural world.

About Whole Foods Market ® (http://wholefoodsmarket.com)

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) (NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” byHealth magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 88,000 team members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America byFORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 430 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.

About the Maine Lobster Marketing Collaborative (http://www.lobsterfrommaine.com/)

The Maine Lobster Marketing Collaborative (MLMC), founded in 2013, is funded by Maine Lobster harvesters, dealers and processors to grow demand, both for whole live lobster and a variety of value-added products. The MLMC supports that objective by promoting the core values of the Maine Lobster industry, which are sustainability and traceability that’s deeply rooted in tradition. Maine Lobster achieved the Marine Stewardship Council (MSC) certification in 2013, allowing Maine Lobster to certify its long-standing sustainable practices. The industry has been self-regulating for more than 150 years.

Trace Seafood, LLC, the parent company of Trace My Lobster (http://tracemylobster.com), will be at this year’s Seafood Expo North America, at Booth 178.

Read the release here

2016 Seafood Expo North America Excellence Awards Finalists Announced

March  7, 2016 — The following was released by the Seafood Expo North America:

The 12 finalists for the 2016 Seafood Excellence Awards, the prestigious best new products competition at Seafood Expo North America, have been announced. Winners of the competition will be presented during the Seafood Excellence Awards ceremony, which will take place on Sunday, March 6, 2016 at 3:30pm in the Demonstration Theater during Seafood Expo North America/Seafood Processing North America in Boston, USA.

The Seafood Excellence Awards annually recognize the product leaders in the North American seafood market. Each year, exhibitors have the opportunity to submit their new products for consideration. Products are evaluated by three seafood industry experts based on their uniqueness and appropriateness to the market, taste profile, packaging, market potential, convenience, nutritional value and originality.

The 2016 finalists were selected from nearly 60 entries in the exposition’s New Product Showcase and compete for two awards: Best New Foodservice and Best New Retail Product.

The finalists for the 2016 Seafood Excellence Awards are:

Absolutely Lobster®, Booth #3014
Absolutely Lobster® Homemade Tomato Sauces

 

Alaskan Jack’s Seafood Corporation, Booth #2305

Frontier Harvest Alaskan Jack’s Gold Premium Pineapple-Teriyaki Sockeye

 

Aqua Star, Booth #2005

Crab & Shrimp Seafood Feast

 

Azuma Foods International Inc., USA, Booth #321

Tobikko Umami

 

Bantry Bay America Inc., Booth #2957

Mussels in a Creamy Stout Sauce

 

French Creek Seafoods, Booth #2833
Kickin’ Seafood Chili
High Liner Foods, Booth #1005
Simply Sauce Seafood Bites

 

Phillips Foods, Booth #959
Shrimp Toast

 

Premier Marine Canada, Booth #2981
Waterview Market Shrimp with Sauce

 

Santa Barbara Smokehouse, Booth #2310
Honey Glazed Oak Roasted Salmon

Trident Seafoods, Booth #805
SeaFusions™ Pacific Cod Bites

 

Vinh Hoan Corporation, Booth #2742

Char Marked Barramundi

 

Each finalist’s product will be showcased during the three-day event in Boston.

The Seafood Excellence Awards serves as the North American extension of the Seafood Excellence Global Awards competition, held at Seafood Expo Global in Brussels, Belgium. Both Seafood Excellence Awards and Seafood Excellence Global are organized by Diversified Communications, producers of Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global and Seafood Expo Asia.

View all of the entries of the Seafood Excellence Awards.   
SeafoodSource.com, a publication of Diversified Communications is the official media for Seafood Expo North America & Seafood Processing North America. As the global leader in seafood industry news and information, SeafoodSource.com will extensively cover the event.

Seafood-industry buyers and processors can learn more about Seafood Expo North America & Seafood Processing North America and register to attend by visiting the exposition’s website, seafoodexpo.com/north-america.

About Seafood Expo North America and Seafood Processing North America

Seafood Expo North America and Seafood Processing North America, formerly called the International Boston Seafood Show and Seafood Processing America, is North America’s largest seafood exposition. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market. The exposition is sponsored by the National Fisheries Institute. SeafoodSource.com is the official media. The exposition is produced by Diversified Communications, the international leader in seafood-industry expositions and media. For more information, visit: www.seafoodexpo.com/north-america

About Diversified Communications

Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, India, Thailand and the United Kingdom. For more information, visit: www.divcom.com

View a PDF of the release

MASSACHUSETTS: Team Gloucester packs them in at international expo

March 7, 2016 — BOSTON — There was no shortage of foreign languages filtering around the cavernous exhibition hall at the Boston Convention & Exhibition Center when the international Seafood Expo North America show opened Sunday.

Visitors walking the aisles criss-crossing the exhibition floor among the 1,240 exhibitors could hear, among other tongues, snippets of Japanese, English, Spanish, Norwegian, Hebrew, Vietnamese and Korean.

And Gloucester. They most definitely could hear Gloucester, whether they wanted to or not.

Operating with a basic strategy of go-big or go-home, Mayor Sefatia Romeo Theken and her merry band of Gloucesterites certainly made their presence known at one of the largest seafood shows in the world.

“Come to the city of Gloucester booth at 1671 and try some of our red fish soup, made with local Gloucester fish,” Romeo Theken announced over and over, and with authority, into the microphone as thousands of visitors and exhibitors milled past. “Gloucester fish is fresh fish. Check it out at www.gloucesterfresh.com.”

Not satisfied with just belting out a looping commentary and commercials for her city, Romeo Theken began walking through the crowd holding a redfish fillet in her hand, beseeching the assembled to smell it.

Read the full story at Gloucester Daily Times

MASSACHUSETTS: A win for Gloucester Fresh

February 24, 2016 — For former Gloucester Mayor Carolyn Kirk, it was a rare home game in her role as the executive secretary of the state’s Seaport Economic Council. For the city, it was another step forward in its efforts to brand and market its seafood and seafood businesses.

The Seaport Economic Council and its chairwoman, Lt. Gov. Karyn Polito, rolled into Gloucester on Tuesday morning, meeting for more than two hours at the Tavern on the Harbor and awarding 10 state grants worth $5.15 million to 10 Massachusetts entities — including $151,000 to the city’s Gloucester Fresh Seafood Innovation Program.

The Gloucester grant, according to city Economic Development Director Sal Di Stefano, will help the city expand its campaign to promote its seafood harvest locally, regionally and nationally. That expansion includes the nine-day rental of two digital billboards along Route 1 in advance of the city’s participation in the annual Seafood Expo North America in Boston during the first week of March.

Di Stefano said the billboards alone are expected to convey the city’s branding message to at least 400,000 commuters during the city’s run on them.

He said the grant money also will be used to defray the city’s overall costs of participating in the Seafood Expo North America show and the Boston Seafood Festival in each of the next two years.

Read the full story from the Gloucester Daily Times

MASSACHUSETTS: Gloucester must relentlessly promote locally harvested seafood

February 20, 2016 — Gloucester needs to be relentless in promoting the benefits of its locally harvested seafood, as well as the fishermen and processors that send it to market, a city official told the Fisheries Commission this week.

Economic Development Director Sal Di Stefano said the city is addressing the challenges of operating in the modern, international seafood market with a marketing strategy designed to promote the city, its fresh seafood bounty, its fishermen and its shore-side businesses to the seafood-consuming world.

“If we don’t do this, other people will,” Di Stefano told the commission Thursday night during a discussion on the city’s plans for the upcoming Seafood Expo North America show in Boston. “And they will try to take it from us.”

The city’s new branding campaign, “Gloucester Fresh,” is at the heart of the promotional strategy aimed at helping consumers identify seafood harvested from the waters around Cape Ann and landed in Gloucester while appreciating its nutritional and sustainable benefits.

Working with Salem-based Sperling Interactive, the city is developing a website that Mayor Sefatia Romeo Theken is scheduled to launch at the beginning of the Seafood Expo during the first week of March.

Read the full story at Gloucester Daily Times

Proposed Rule – 1st Phase of a U.S. Seafood Traceability Program to Combat IUU Fishing Products & Seafood Fraud

February 9, 2016 — The following was released by NOAA

Today, NOAA Fisheries is publishing the proposed rule to establish the first phase of a seafood traceability program through the collection or retention of data regarding the harvest, landing, and chain of custody of certain fish and fish products imported into the United States that have been identified as particularly vulnerable to IUU fishing and seafood fraud. It is important to note that there will be no new reporting requirements for domestic landings of wild-caught seafood. Similar information for domestically harvested seafood is already reported under numerous state and federal regulatory requirements.

Establishing a traceability program is a key tool for ensuring these illicit activities are prevented from entering U.S. Commerce and helping combat them in the complex system of international seafood trade.

This proposed rule is designed to build on existing resources and processes—maximizing effectiveness and efficiency, while minimizing impacts on the fishing and seafood trade community. To achieve these objectives, NOAA Fisheries is encouraging detailed comments from the fishing and seafood industry, conservation community, and other interested stakeholders engaged with sustainable seafood. Additionally, we have scheduled two webinar conference calls in February and an in-person public meeting on March 7, at the Seafood Expo N. America in Boston to provide opportunities for anyone to ask questions.

Gloucester, Mass. investment in seafood expo is money well spent

February 3, 2016 — Of all the initiatives begun last year by then-interim Mayor Sefatia Romeo Theken, the return of the city to the international Seafood Expo North America in Boston was a no-brainer, given Theken’s deep ties to the Gloucester Fishermen’s Wives Association.

By all accounts, the endeavor was a success. The city’s booth stood out amid a sea of sterile, cardboard convention center displays, thanks to the presence of the mayor and Angela Sanfilippo, president of the Fishermen’s Wives, and a bubbling, aromatic pot of redfish soup. That end product — the food people actually put in their mouths — is as emblematic of the Gloucester fishing industry as its hard-working fleet or the Man at the Wheel. Gloucester fishes so people can eat. What better way to bring home the point than with 40 steaming gallons of fish stew?

The end result was an increased awareness of the Gloucester brand, and a series of meetings among city officials, waterfront businesses and potential clients from the United States and abroad. It’s exactly the kind of result one would hope for from a long weekend’s attendance at a trade expo.

Last year’s expo, in fact, is still paying off: On the Monday of this year’s event, the city will play host to potential buyers and trade representatives from more than a dozen countries, including Canada, Turkey, Mexico, Iceland, Taiwan, Morocco, Spain, Indonesia and the Netherlands. Those are real contacts.

Read the full editorial at Gloucester Daily Times

Gloucester Massachusetts Looks to Hook Interest in its Seafood

January 31, 2016—The icebreaker was last year, when the city of Gloucester made its first foray to the vast and international Seafood Expo North America at the Boston Convention Center.

The mission was simple: raise Gloucester’s profile among the thousands of seafood buyers who flock to the show from just about every point on the planet and develop the kind of relationships that will thrust the city’s harvesters, processors and, of course, seafood into the international mix.

The effort, both inside and outside the city, was viewed as a raging success. So, with that precedent, Mayor Sefatia Romeo Theken placed a little quest in front of point man Sal Di Stefano.

“The mayor challenged us to do it even bigger and better this year,” said Di Stefano, the city’s director of economic development.

Toward that end, Di Stefano has amassed an armada of city resources, Gloucester-based seafood businesses, volunteers, nonprofits and assistance from Endicott College to set sail for this year’s Seafood Expo North America with a more expansive plan centered on the city’s seafood marketing campaign of Gloucester Fresh Seafood.

“It’s a tremendous amount of work for everyone involved, but it’s really exciting how the entire community has responded,” Di Stefano said. “And we’re the only ones doing it like this.”

Seafood strategy

The city, which has budgeted $10,000 for the March 6-8 event and doubled the size of its booth, is the only Massachusetts municipality that will have a presence at the show.

Read the full story at the Gloucester Daily Times