February 20, 2016 — Gloucester needs to be relentless in promoting the benefits of its locally harvested seafood, as well as the fishermen and processors that send it to market, a city official told the Fisheries Commission this week.
Economic Development Director Sal Di Stefano said the city is addressing the challenges of operating in the modern, international seafood market with a marketing strategy designed to promote the city, its fresh seafood bounty, its fishermen and its shore-side businesses to the seafood-consuming world.
“If we don’t do this, other people will,” Di Stefano told the commission Thursday night during a discussion on the city’s plans for the upcoming Seafood Expo North America show in Boston. “And they will try to take it from us.”
The city’s new branding campaign, “Gloucester Fresh,” is at the heart of the promotional strategy aimed at helping consumers identify seafood harvested from the waters around Cape Ann and landed in Gloucester while appreciating its nutritional and sustainable benefits.
Working with Salem-based Sperling Interactive, the city is developing a website that Mayor Sefatia Romeo Theken is scheduled to launch at the beginning of the Seafood Expo during the first week of March.
Read the full story at Gloucester Daily Times