March 7, 2016 — WASHINGTON — Today, Oceana released a new report titled Fish Stories, showing the success and value in seafood traceability. The report, which highlights how seafood traceability benefits more than 15 companies interviewed along the supply chain – from fishermen and distributors to grocery stores and restaurants – was released at Seafood Expo North America in Boston.
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“Traceability is the future of seafood,” said Beth Lowell, senior campaign director at Oceana. “Testimonials from these pioneers show that full-chain traceability isn’t just feasible, but that it’s also profitable. These businesses are telling the stories of their products, growing their seafood’s value, and establishing trust with their customers. Fishermen and wholesalers are able to earn more for their catch when they can tell the story of their fish, empowering consumers to make more informed decisions. The federal government should require boat-to-plate traceability for all seafood sold in the U.S. so that the entire supply chain can reap its benefits.”
Here are a few of their stories:
“We have learned that consumers care about where their fish comes from,” said Jared Auerbach, owner of Red’s Best in Boston, Massachusetts. “We built proprietary web-based software that starts at the point of unloading and makes it really easy for us to package the story of the catch so it stays with the fish throughout the supply chain.”
“Working directly with local growers, delivering product within 24 hours of harvest, and product traceability are all major components of our company’s success,” said Brad Blymier, founder and co-owner of War Shore Oyster Company in Onancock, Virginia. “Traceability of product is not a request, but rather an expectation of our customers. Empowering them with the knowledge of exactly where their shellfish was grown and harvested is an invaluable asset and has helped make War Shore Oyster Company a trusted supplier to the region’s top chefs, restaurants, grocers and shellfish connoisseurs.”
“Traceability in its simplest form is being able to see where the product is being caught and what stores or restaurants it ends up at,” said Reese Antley, vice president of Wood’s Fisheries in Port St. Joe, Florida. “However, Wood’s Fisheries sees traceability in a much more detailed way — we believe that you can’t have true sustainability and fishery improvements without traceability. For our customers, we are 100 percent transparent; if you want to know every step in the supply chain, it’s at your fingertips.”
“Seafood traceability allows the consumer to make factual decisions about their purchases,” said John Rorapaugh, director of sustainability at ProFish in Washington, D.C. “In turn, it allows our company to present the finest products, free of comparison to illegally harvested or inferior quality ones. Transparency is the key to a sustainable global food chain, and seafood traceability is a key component.”