November 24, 2020 — The following was released by the Marine Stewardship Council:
The Marine Stewardship Council (MSC) awarded Lou Shaheen and the entire team at Trans-Ocean Products Inc. the 2020 US MSC Ocean Champion Award for their continued dedication to seafood sustainability and for going above and beyond the MSC standard to make MSC certified products available to consumers. Trans-Ocean Products Inc. is the maker of Crab Classic imitation crab, or surimi seafood, featuring MSC certified wild Alaska pollock. Lou Shaheen, VP of Sales & Marketing accepted the award on behalf of the whole Trans-Ocean Products Inc. team.
“Trans-Ocean was an early believer in the benefits of MSC certification. We proudly feature the MSC blue fish label on our packaging and in our marketing because it gives our products added credibility as high quality, sustainably-sourced seafood,” Shaheen commented.
“It is with great pleasure that the MSC US recognizes Trans-Ocean Products Inc. with the MSC US Ocean Champion award. Their diligent and persistent support of the MSC mission and vision has been and continues to be inspiring,” said Eric Critchlow, MSC’s program director, USA. “MSC’s recent consumer insights survey shows that high quality product coupled with third-party sustainability certification resonates with consumers – Trans-Ocean’s success demonstrates that it meets consumers’ preferences as demonstrated by their wallets and forks.”
The MSC US Ocean Champion Award was established in 2017 to reward fisheries and companies engaged in the MSC program who demonstrated continued leadership on sustainability above and beyond the MSC standard requirements. Each awardee includes an internal champion (person or team) who has been an internal catalyst for change demonstrating leadership and the ability to spark positive change within the industry. The glass award featuring a wave with the awardee’s name and company inscribed is handmade in downtown Seattle, WA.
According to a 2020 global study commissioned by MSC 55% of U.S. seafood consumers believe that we must consume seafood only from sustainable sources to protect the ocean. Furthermore, 64% of Americans want retailers’ and brands’ claims about sustainability and the environment to be clearly labeled by an independent organization, such as the MSC. Trans-Ocean Inc. is leading on third party labels with the complete product line MSC certified and carrying the MSC blue fish label on package.
Trans-Ocean Products Inc. was among the first US seafood brands to gain MSC Chain of Custody (CoC) certification and include the MSC blue fish label on product. Trans-Ocean Products Inc. has been at the forefront of promoting MSC as a mark of environmental responsibility to the consumer market, and has featured MSC message in consumer advertising and other promotional activities helping to encourage Americans to buy seafood that’s good for them and good for the ocean.