June 13, 2018 — Love it or hate it, the Filet-O-Fish is one of McDonald’s most recognizable items. Kanye West raps about it, President Trump eats two of them at a time, and now, there’s a card game devoted to it. McDonald’s released ‘Reel It In’ online this week, and the purpose is way more noble than you might think.
The kids’ game was created to teach kids about sustainable fishing practices, as well as highlight McDonald’s environmental efforts. According to the company, every single Filet-O-Fish sandwich is made with Marine Stewardship Council-certified wild-caught Alaska pollock.
What that means is that during the catch process, the fishery McDonald’s sources from avoids catching fish that aren’t the desired type (this is called bycatch). The fishery also makes use of the entire fish for other purposes so that there is zero waste.