Saving Seafood

Wild Alaska Pollock Named a 2021 MSC US Ocean Champion

January 20, 2022 — The following was released by the Marine Stewardship Council (MSC):

The Marine Stewardship Council (MSC) today awarded Wild Alaska Pollock the 2021 MSC US Ocean Champion Award for their continued dedication and longstanding commitment to seafood sustainability. Represented by the At-Sea Processors Association (APA) on the fishery side, and by the Association of Genuine Alaska Pollock Producers (GAPP) on the marketing side, the Wild Alaska Pollock fishery has been a leader in sustainable fisheries management for decades. GAPP and APA join three other MSC partners named Ocean Champion in 2021.

The Award was presented to APA last month in Seattle, and today GAPP received the award at the National Fisheries Institute’s Global Seafood Marketing Conference in Orlando.

“I am proud to recognize the At-Sea Processors Association (APA) and Association of Genuine Alaska Pollock Producers for their collaborative efforts to ensure a sustainable wild Alaska pollock fishery,” said Erika Feller, MSC Americas regional director. “We at MSC appreciate the partnership with both organizations and the incredible job they have done to spotlight Wild Alaska Pollock as one of the healthiest and most sustainable sources of protein.”

The MSC US Ocean Champion Award is an annual award that was established in 2017 to reward fisheries and companies engaged in the MSC program who demonstrate continued leadership on sustainability. Wild Alaska Pollock is recognized not only for its results but the transparency provided by the industry: independent observers actively participate in the fishing process, and publicly monitored flow scales are used to verify the accuracy of the harvests of Wild Alaska Pollock and the low amounts of incidental catches of other species. Observers also collect critical information that enables fishery scientists to ascertain the overall and on-going health of the fishery.

“Wild Alaska Pollock is good for our consumers and harvested in a way that is good for the planet. This award is a well-deserved tribute to all who conscientiously operate this fishery and celebrates our passion for sustainable fishery management,” said Mikel Durham, Chair of the GAPP Board of Directors. “We feel so strongly about conserving our fisheries and reducing our impact that we self-funded an industry-wide, 3rd-party-verified assessment last year to further increase the transparency of our ecological footprint. This MSC award is another important step in our mission to share our story with customers and consumers who are looking to make food choices based on environmental impact.”

Past award honorees include the Annette Island Reserve Salmon Fishery/Metlakatla Indian Community, Bamboo Sushi and the Sustainable Restaurant Group, Bar Harbor Foods, EcoFish, Sam’s Club Health & Wellness Team, TransOcean, US Foods, Vital Choice Seafood, and Whole Foods Market. Awardees are selected based on their demonstrated leadership and the ability to spark positive change within the industry. The custom glass award featuring a wave is handmade in downtown Seattle, WA.

Sourcing sustainable seafood is increasingly important for planetary health, and a growing priority for consumers. The ocean feeds billions of people and provides 80% of the world’s biodiversity. A report by the UN Food & Agriculture Organization (UNFAO) shows that sustainable fisheries are more productive and resilient to change, and the UN Environment Program reports that sustainable fishing protects ocean biodiversity. For seafood consumers, eating sustainable fish is increasingly important, with 55% of U.S. seafood consumers believing we must consume seafood only from sustainable sources to protect the ocean. Furthermore, 64% of Americans want retailers’ and brands’ claims about sustainability and the environment to be clearly labeled by an independent organization, such as the MSC. APA and GAPP’s leadership in sourcing and marketing certified sustainable seafood is testament to their hard work and dedication to ensuring wild seafood is available for generations to come.

 

US government makes bid request for nearly 8 million pounds of Alaska pollock

July 30, 2021 — The U.S. Department of Agriculture’s new massive bid request for 7.942 million pounds of frozen Alaska pollock will push the agency’s pollock purchases to near-record levels.

With the latest acquisition, the agency will have purchased nearly 18.3 million pounds of Alaskan pollock for the fiscal year 2021, Association of Genuine Alaska Pollock Producers (GAPP) CEO Craig Morris told SeafoodSource.

Read the full story at Seafood Source

Alaska pollock: Alaska product now 86 percent of U.S. consumption

July 6, 2021 — The Bering Sea TAC for pollock has been ratcheted back to 1.375 million metric tons — that’s down from last year’s 1.425 million and close to what it was set at in 2019. In the Aleutian Islands harvest area, the quota has been set at 19,000 metric tons, unchanged from last year. For the Gulf of Alaska waters, the TAC fell from the 115,930 metric tons to 113,227 metric tons for 2021.

In May, the U.S. Department of Agriculture announced the purchase of $159.4 million in domestic seafood and agricultural products. Of that, seafood will account for $70.9 million. Alaska pollock products have always been high on the list of purchases by the USDA for school lunch and other institutional food programs, and pollock contracts in 2021 will tally up to $20 million.

Also in May, data released by the National Fisheries Institute indicated that pollock pulled ahead of tilapia to rank fourth place in domestic seafood consumption. Though shrimp, salmon and canned tuna continue to rank above pollock, NFI noted that consumption of pollock products increased by a quarter pound per capita from 2018 to 2019. Meanwhile, the NFI research conducted for the Seattle-based Genuine Alaska Pollock Producers found that wild Alaska pollock products comprised 86 percent of that national increase from 2018 to 2019.

Read the full story at National Fisherman

USDA’s Alaska pollock bid is third-largest in agency’s history

May 6, 2021 — The US Department of Agriculture (USDA) has released a bid solicitation for 8.3 million pounds of Alaska pollock fish sticks and fillets for use in the National School Lunch Program and other Federal Food and Nutrition Assistance Programs.

The bid asks for more Alaska Pollock than USDA has ever purchased in an entire year besides 2017, 2019 and 2020, Genuine Alaska Pollock Producers (GAPP) CEO Craig Morris told IntraFish.

The products will be distributed to several states throughout the United States.

Acceptances will be announced by May 26. Deliveries are to be made between July 1 of this year through Feb. 28 of next year.

Read the full story at IntraFish

USDA to make big purchase of Alaska pollock

May 5, 2021 — The U.S. Department of Agriculture is asking Alaska pollock suppliers to bid on a contract for 8.325 million pounds of the fish – the third-largest bid invitation for Alaskan pollock in the agency’s history.

The USDA is also requesting bids on nearly 2.7 million pounds of catfish and said in a pre-solicitation notice that it plans to purchase canned tuna, haddock fillets, ocean perch fillets, wild salmon fillets, and canned pink salmon.

Read the full story at Seafood Source

7-Eleven partners with GAPP on Alaska Pollock Fish Bites

March 10, 2021 — 7-Eleven has rolled out Wild Alaskan Pollock Fish Bites for the Lenten season in a limited-time capacity.

The offering includes five bite-sized morsels of herb panko-crusted Alaskan pollock filets served on a skewer, with a side of tartar sauce for dipping. The bites are priced at USD 3.69 (EUR 3.10) daily, and USD 3 (EUR 2.52) on Fridays for 7Rewards members.

Read the full story at Seafood Source

US Alaska pollock consumption declines in 2020 despite meteoric rise in frozen food sales

March 1, 2021 — A meteoric global rise of frozen Alaska pollock consumption during the course of 2020 could not make up for an overall decrease in pollock consumption by US consumers compared to the previous year.

That’s largely due to reduced imports as well as a smaller catch for domestic product during the year. Alaska pollock producers ended B season last year leaving nearly 65,000 fish in the water due to several challenging factors, including less-valuable fish sizes and a biomass widely dispersed across the grounds

While consumption declined by 11 percent in 2020 to 0.873 pounds per person from 2019 levels of 0.983 pounds per person, the overall US per capita consumption of pollock was still well above 2018’s level of 0.717 pounds per person, according to the Association of Genuine Alaska Pollock Producers’ (GAPP).

“Despite this slight decline in 2020, the jump in the percentage of domestically-caught fish makes it clear that US consumers are trying, loving and gravitating towards our Wild Alaska Pollock like never before,” said GAPP CEO Craig Morris.

Read the full story at IntraFish

GAPP’s “Wild Alaska Pollock” marketing campaign hitting huge ROI numbers

October 15, 2020 — In the past year, the Genuine Alaska Pollock Producers (GAPP) trade group has made a concerted push to expand the market reach of Alaska pollock both domestically in the United States and globally.

Since enlisting a new board of directors and expanding its annual budget to USD 4 million (EUR 3.4 million) in 2019, the organization has built awareness and demand for its marquee product through the use of the “wild Alaska pollock” tagline.

Read the full story at Seafood Source

ALASKA: GAPP announces new business partnerships through partnership program

July 17, 2020 — The Association of Genuine Alaska Pollock Producers (GAPP) has announced new partnerships with Denny’s, Gorton’s Seafoods, and New England Seafood Company, according to a 16 July press release.

Denny’s plans to offer pollock fish and chips as well as a pollock fish sandwich; Gorton’s plans to introduce recipes and an ad campaign to encourage customers to try Alaska pollock; and New England Seafood is introducing a pollock tenderloin – with an accompanying ad campaign – to customers in the United Kingdom.

Read the full story at Seafood Source

ALASKA: GAPP exploring how to best position pollock during COVID-19 recovery

June 10, 2020 — The nonprofit trade group Genuine Alaska Pollock Producers (GAPP) is trying to determine the best way to market its fish during the coronavirus crisis, which has caused a massive shift in seafood buying preferences globally.

The issue was explored in the most recent webinar in the GAPP’s summer series, “Post-COVID Communications and the Wild Alaska Pollock Toolkit,” which took place on 5 June. According to Caryn Leahy, the vice president of global public relations firm Ketchum, who presented during the webinar, Alaska pollock is uniquely positioned to take advantage of the current situation.

Read the full story at Seafood Source