June 10, 2020 — The nonprofit trade group Genuine Alaska Pollock Producers (GAPP) is trying to determine the best way to market its fish during the coronavirus crisis, which has caused a massive shift in seafood buying preferences globally.
The issue was explored in the most recent webinar in the GAPP’s summer series, “Post-COVID Communications and the Wild Alaska Pollock Toolkit,” which took place on 5 June. According to Caryn Leahy, the vice president of global public relations firm Ketchum, who presented during the webinar, Alaska pollock is uniquely positioned to take advantage of the current situation.