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New DNA results answer consumers’ demand for trust in seafood

March 15, 2016 — The following was released by the Marine Stewardship Council:

Two-thirds (67 percent) of U.S. seafood consumers say they want to know that their fish can be traced back to a known and trusted source, with 58 percent saying they look to ecolabels as a trusted source of information. Globally, 55 percent doubt that the seafood they consume is what it says on the package. These findings are from the Marine Stewardship Council’s (MSC) latest survey of more than 16,000 seafood consumers across 21 countries.

Today, the MSC also released results from DNA tests showing that over 99 percent* of MSC ecolabeled products are correctly labeled. In 2015, the MSC commissioned the Wildlife DNA Forensics unit at Science and Advice for Scottish Agriculture (SASA) to conduct DNA tests on a random sample of 257 MSC ecolabeled seafood products from 16 countries. The test verifies that the species described on the packaging is the same as that in the product. By comparison, Oceana’s nationwide survey in 2013 found one-third (33 percent) of U.S. seafood samples genetically analyzed were mislabeled. 

Commenting on the results, Brian Perkins, MSC Regional Director – Americas, said, “The MSC’s DNA results prove you can trust that seafood sold with the blue MSC ecolabel really is what the package says it is and can be traced from ocean to plate. Last month, the U.S. government announced proposed rules that would require tracking to combat illegal fishing and fraud. Many businesses are left wondering whether they’re selling seafood that was produced legally and sustainably. MSC certification means consumers and businesses can be confident that MSC ecolabeled fish has been caught legally and can be traced back to a sustainable source.”

The latest round of DNA testing is the fifth to be commissioned by the MSC. Previous results also showed very little mislabeling of MSC ecolabeled seafood. The MSC’s DNA testing program and results are captured in a new report, Ocean to plate: How DNA testing helps to ensure traceable sustainable seafood.

MSC ecolabeled fish is sold and processed by certified organizations operating in more than 38,000 sites in over 100 countries. Fishers, processors, retailers and chefs handling MSC certified seafood must follow strict requirements to ensure that seafood is traceable and correctly labeled. The MSC Chain of Custody Standard is used by leading brands in driving awareness and consumer education on sustainable seafood such as Whole Foods, McDonald’s, and IKEA to ensure the integrity of the products they sell.

Susan Forsell, Vice President, Sustainability, McDonald’s USA said: “We know our customers care about where their food comes from, which is why McDonald’s USA is proud to only serve fish sourced from a Marine Stewardship Council (MSC) certified sustainable fishery. This means that our customers can confidently know that the wild-caught, Alaska Pollock they enjoy on our Filet-O-Fish sandwich can be traced back to sustainably managed fisheries, direct from the pristine waters of Alaska.”

US Congress Changes Market Name of the Nation’s Largest Fishery

January 4, 2016 — The law, which currently only applies to the USA, requires that the geographic descriptor “Alaska” be used only on pollock harvested from the state of Alaska changing the market name of the nation’s largest fishery from “Alaska pollock” to “pollock”.

The new law corrects decades of consumer and market confusion over the use of the market name “Alaska pollock” on the species Gadus chalcogrammus regardless of its origin.

Before the law was enacted, pollock from both Russia and Alaska were sold in under the name “Alaska pollock,” making it impossible for consumers to determine product origin and to make a choice between the two sources.

Alaska pollock is the eighth most consumed fish in the United Kingdom being a favorite for children in the form of fish fingers, with some 15,000 tonnes being used annually in the UK Russian pollock, which has a different quality profile can be sold in the UK as “Alaska Pollock.”

Read the full story at The Fish Site

 

Congressman Young Takes Up Misleading Pollock and Crab Labeling Fight in U.S. House

October 22, 2015 — WASHINGTON – The following was released by the Office of Congressman Don Young:

Alaska Congressman Don Young and Rep. Jaime Herrera Beutler (R-WA) today introduced bipartisan legislation to change the market name of “Alaska pollock” to “pollock.” The bill would amend the Federal Food, Drug, and Cosmetic Act to eliminate confusion for consumers, and stem the flood of mislabeled fish from less sustainable fisheries that harms U.S. pollock fishermen and the businesses they support.

Under current Food and Drug Administration (FDA) labeling standards, pollock caught in any part of the world can label be labeled as “Alaskan pollock.” Approximately 40% of the fish labeled “Alaskan pollock” available to American consumers is caught in the Russian pollock fishery.

“The U.S. fishing industry and the American consumer deserve this commonsense change to the pollock name,” said Congressman Don Young. “There’s no reason why foreign caught pollock should be disguised as Alaskan, especially given the significant management efforts we’ve taken in the North Pacific to create the most sustainable fishery in the world. No other nation can replicate the quality and care we put into Alaskan seafood and the FDA’s labeling standards should reflect that. Unfortunately, an Act of Congress is the only immediate way to keep foreign caught pollock from degrading our U.S. seafood markets.”

“Americans want to know where their food is coming from. This bill will give American consumers more transparency by closing this FDA loophole that allows Russian pollock from Chinese processors to flood our markets under the label ‘Alaskan pollock,’” said Rep. Herrera Beutler. “If a mom in Vancouver wants to purchase fish caught sustainably and packaged truthfully, she should have that choice. With this legislative fix, we’re also ensuring that pollock fishing and processing businesses located in Southwest Washington and throughout the U.S. aren’t having to compete with deceptively labeled products from far less sustainable fisheries.”

A consumer survey conducted by GMA Research revealed that:

  • 77% of participants said that if they saw seafood labeled as “Alaska Pollock,” they would think the seafood is harvested in Alaska.
  • 81% of participants said they would feel misled if they purchased seafood labeled as “Alaska pollock” and found out it was harvested from somewhere else.

The Alaskan pollock fishery is the nation’s largest food fishery in the United States, producing 1.3 million tons annually and accounting for 11 percent of American fresh and frozen fish intake. The Alaskan pollock fishery is carefully managed for sustainability, safety and environmental impact.

The bipartisan legislation also works to resolve an outstanding nomenclature petition to the FDA, filed by the Alaska Seafood Marketing Institute (ASMI) and the Alaska Golden King Crab Coalition in 2014, to change the Brown King Crab name (considered obsolete and sometimes confusing in U.S. markets) to the acceptable market name of Golden King Crab.

Companion legislation was introduced in the U.S. Senate by Senators Lisa Murkowski (R-AK) and Maria Cantwell (D-WA).

Read the release here

 

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