April 30, 2019 — A joint campaign in France run by the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC), has just landed the two organizations a Grand Prix Award for Social Responsibility. It was presented during a ceremony in Paris at PRODURABLE, the fair for Sustainable Development and Corporate Social Responsibly.
The prize was awarded for “Semaine de la Peche Responsible” (Sustainable Seafood Week), which was first run in February 2017 and has since become an annual event.
The week of activities highlighted issues including overfishing, illegal fishing, and the importance of safeguarding marine biodiversity and habitats, and fish stocks for future generations. The event has been growing quickly in both size and public profile in recent years.
In competition with 48 other brands, the ASC and MSC were joint winners of the best NGO label category, in recognition of their collaborative efforts with partners, brands, aquariums, institutions and distributors, to mobilize public support for sustainable fisheries and responsible fish farming.
The award was shared with French retailer Carrefour, which won for its support of programs to find permanent living solutions for the homeless.