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Turning up the volume on worker voice: A Thai Union case study

June 13, 2019 — Last month, Apple announced it would be phasing out its digital music marketplace iTunes – a decision that surprised Darian McBain, the global director of sustainable development for Thai Union Group, one of the world’s most prominent seafood suppliers.

Reading an article about the twilight of iTunes as she arrived in Bangkok, Thailand for the 2019 SeaWeb Seafood Summit (SWSS19) – taking place 10 to 14 June – an analogy formed for McBain between the evolution of music portability and the evolution of worker voice in the technologies and programs trialed by Thai Union in recent years.

McBain, presenting at SWSS19, referenced Thai Union’s work with Mars Petcare, Inmarsat, Thailand’s Department of Fisheries, and others in 2016 and 2017, when the parties launched a digital traceability pilot program that involved outfitting Thai fishing vessels with One Fleet terminals to encourage real-time connectivity between land and sea. As fast as vinyl records evolved into tapes, CDs, and MP3s, so too did the scope of the pilot and Thai Union’s thought-process surrounding it, McBain recalled.

Thai Union and its partners were training workers to use “Fish Talk” chat applications developed by Xsense in response to new regulation from the Thai government, which required Thai vessel owners operating outside of national waters to provide a satellite communication system and device onboard for workers at sea. That’s when the evolution began, McBain said.

Read the full story at Seafood Source

Thai Union commits to sustainable tuna, targets 75 percent by 2020

December 14, 2016 — Thai Union Group PCL has announced its intention to ensure 100 percent of its branded tuna is sustainably sourced, with a commitment of achieving a minimum of 75 percent by 2020.

The pledge will apply to all of the seafood company’s tuna brands sold around the world, including Chicken of the Sea and Genova in the North American market, John West in Northern Europe and the Middle East, Mareblu in Italy, Petit Navire in France and SEALECT in Thailand.

Each of these brands will publically report on a regular basis on their progress against the 2020 commitment, the company said.

As part of its new tuna strategy, Thai Union will invest USD 90 million (EUR 84.8 million) in initiatives aimed at increasing the supply of sustainable tuna, including establishing 11 new fishery improvement projects (FIPs) around the world.

“Tuna is the most readily available source of protein for millions of people around the world, and at least one billion depend on seafood for nourishment or employment. As a leader in the seafood industry, Thai Union has a responsibility to protect tuna stocks for the good of the world,” said Thiraphong Chansiri, CEO of Thai Union Group. “Our substantial investment will transform tuna sourcing for the entire industry and demonstrates our strong commitment to the sustainability of our oceans.”

Thai Union defines sustainably sourced tuna as tuna from fisheries that are either already certified according to the standards of the Marine Stewardship Council (MSC) or are involved in a FIP that is working towards achieving standards required for MSC certification.

“Currently only 11 tuna fisheries globally are MSC-certified, supplying just 14 percent of globally landed tuna. Our commitment and strategy will have a positive impact on the entire industry by significantly increasing the supply of sustainable tuna available to the seafood processors, retailers and, ultimately, consumers,” said Darian McBain, global director for sustainable development at Thai Union.

Read the full story at Seafood Source

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