June 16, 2021 — Chicken of the Sea has announced the launch of several new products into U.S. foodservice and retail channels, centering on shrimp and crab.
The Thai Union Group-owned seafood giant has debuted a line of seven frozen value-added shrimp products, along with crab cakes.
April 20, 2021 — Kevin Bixler, who serves as the global director of group fish procurement for Thai Union Group, has joined the International Seafood Sustainability Foundation (ISSF) as its new board of directors’ chair.
Bixler takes over the role from Bolton Food Director of Sustainable Development Luciano Pirovano, ISSF said. In addition to Bixler’s appointment, ISSF announced that William Gibbons-Fly, the former U.S. Department of State acting deputy assistant secretary for oceans and fisheries, has also joined its board, which is comprised of “a diverse and global group of leaders from non-governmental organizations, marine science, government agencies, and the seafood industry.”
April 15, 2021 — The following was released by the International Seafood Sustainability Foundation:
The International Seafood Sustainability Foundation (ISSF) announced today the appointment of Kevin Bixler as Chair of its Board of Directors. Mr. Bixler, Global Director of Group Fish Procurement for Thai Union Group, succeeds Luciano Pirovano, Director of Sustainable Development for Bolton Food, in the role.
William Gibbons-Fly, former U.S. Department of State Acting Deputy Assistant Secretary for Oceans and Fisheries, also joins the Board, and current Board member Dr. Rohan Currey, Chief Science and Standards Officer, Marine Stewardship Council, is appointed as Vice Chair.
“I want to extend our deepest gratitude to Luciano Pirovano for his service as Board Chair. During his tenure, ISSF adopted some of our most notable conservation measures, reaching a total of 30 measures in effect today; led non-entangling and biodegradable FAD research; and created key sustainability resources, including the Vessels in Other Sustainability Initiatives (VOSI) vessel list. Luciano also guided us through an especially challenging time as we faced the global COVID-19 pandemic. We will always be grateful,” said ISSF President Susan Jackson.
“Luciano and I are excited to pass the Board Chair torch to Thai Union’s Kevin Bixler, who has deep experience at the crossroads of commercial fishing and sustainability. Kevin will bring new perspectives with an excellent track record on the issues we care about. I look forward to his leadership,” Jackson continued.
“As a founding ISSF participating company, Thai Union has been a supporter of the ISSF mission since day one,” said Mr. Bixler. “I am proud to take on this role and join an impressive group of sustainability leaders to ensure continued progress towards the long term sustainability of tuna fisheries. I look forward to working with some of the best minds in the tuna conservation space.”
On the ISSF Board, Mr. Bixler and Mr. Gibbons-Fly join a diverse and global group of leaders from non-governmental organizations, marine science, government agencies, and the seafood industry. In addition to fiduciary and governance responsibilities, ISSF Board members advance the mission of the Foundation, including through the adoption of ISSF conservation measures, to which ISSF participating companies commit to conform.
Other ISSF Board members are:
About Kevin Bixler
Kevin Bixler has worked closely with the International Seafood Sustainability Foundation for many years in his multiple roles with the Thai Union Group, where he has served as Global Director, Group Fish Procurement since 2017. Reporting directly to Thai Union’s Executive Chairman, Kevin has the primary responsibility of directing the entire group’s global fish sourcing strategy and execution. He has worked at Thai Union Group for the past 15 years.
Kevin has extensive knowledge of the fishing industry, having been involved in every facet of the business his entire life. Coming from a tuna fishing family, he spent his early years in the Pacific Islands on fishing vessels with his family. A graduate of the University of California, Los Angeles (UCLA)—where he was also a member of the UCLA Bruins football team—Kevin earned his degree in Political Science and International Relations in 2003.
Kevin has served as board member of the American Fisherman’s Research Foundation for the past several years and is on the Advisory Board of the Rose Bowl Legacy Foundation.
About William Gibbons-Fly
Bill Gibbons-Fly is the Executive Director of the American Tunaboat Association (ATA). Previously, he served as Director of the Office of Marine Conservation at the U.S. Department of State, where he led the development and implementation of the United States’ international fisheries policy, including as lead negotiator for the United States on a wide range of international treaties, agreements, and arrangements.
He has served as Chairman of the FAO Committee on Fisheries (COFI), the Inter-American Tropical Tuna Commission (IATTC), the Western Central Atlantic Fisheries Commission (WECAFC), the Preparatory Conference for the North Pacific Fisheries Commission (NPFC), and numerous other international fisheries bodies. Mr. Gibbons-Fly holds an M.A. in International Affairs from the George Washington University and a B.A. (with honors) from the University of California at Santa Barbara.
About the International Seafood Sustainability Foundation (ISSF)
The International Seafood Sustainability Foundation (ISSF) — a global coalition of seafood companies, fisheries experts, scientific and environmental organizations, and the vessel community — promotes science-based initiatives for long-term tuna conservation, FAD management, bycatch mitigation, marine ecosystem health, capacity management, and illegal fishing prevention. Helping global tuna fisheries meet sustainability criteria to achieve the Marine Stewardship Council certification standard — without conditions — is ISSF’s ultimate objective. To learn more, visit iss-foundation.org, and follow ISSF on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
September 8, 2020 — Thai Union Group, AENOR, and Global Seafood Assurances (GSA) have avowed to share knowledge and resources with one another “to create efficiencies across their individual, respective and proprietary programs,” according to a 3 September announcement.
The organizations, which have each established standards and best practice for fishing vessels and crew welfare, signed a memorandum of understanding at the start of the month that “represents an opportunity to collaborate on constant improvement for the future,” they said in a press release.
July 15, 2020 — Tuna fish has surged in popularity thanks to pantry loading during the coronavirus pandemic, but producers of the canned fish are dealing with higher prices and other challenges that are making it difficult to keep up with the increased demand.
Americans have been buying more canned tuna during the economic downturn, in part because it is one of the cheapest proteins on the market, costing as little as $1 for a 5-ounce can. Bumble Bee Foods said sales of canned and pouched tuna jumped as much as 100% from mid-March to early April, while Costco Wholesale Corp. put limits earlier this year on how many tuna containers a customer could purchase.
Even after the initial feeding frenzy, canned tuna producers say sales for these products have remained significantly higher than a year earlier.
Companies have been able to keep retail prices steady for tuna so far, even though average wholesale prices for tuna were up 41% from a year earlier in the year through May after reaching decade lows late last year, according to data from the Food and Agriculture Organization of the United Nations.
Prices vary depending on where the fish is bought. Skipjack tuna purchased in Bangkok cost $1,200 a metric ton in June, up 14% from December 2019 but down from a peak of $1,500 in March, according to data from Thai Union Group, a global seafood-based food producer that owns the Chicken of the Sea canned tuna brand.
March 24, 2020 — Helping the canned tuna industry cope with climate change tops an already lengthy to-do list for Darian McBain, chief sustainability officer at the Thailand company that owns the Chicken of the Sea and John West brands.
In a business long accused by activists of abusing workers and killing dolphins, McBain’s responsibilities at Thai Union Group Pcl typically focused on improving labor rights in the supply chain and reducing the abandoned fishing gear on the high seas.
“Climate change hasn’t been the No. 1 topic,” she said. “Now, the climate emergency has to be a lot stronger part of the dialogue.”
The industry hasn’t yet confronted the magnitude of the problem, McBain said.
January 21, 2020 — Back in 2015, Thai Union had run into choppy waters. The multi-billion dollar seafood giant behind global tinned fish brands John West in the United Kingdom, Chicken of the Sea in the United States and King Oscar in Norway, among many others, had a PR shipwreck in its sights, and needed to shift coordinates swiftly.
Exposés in the New York Times, Associated Press and The Guardian had laid bare human rights abuses, forced labor and environmentally destructive fishing methods in Asian supply chains for canned seafood and prawns that ended up in U.K. supermarkets, placing Thai Union — one of the biggest producers in the world — firmly in the media and campaigner firing line.
Greenpeace didn’t mince its words, calling on consumers and investors to boycott the company, accusing it of “sacrificing the world’s oceans” and “destructive, wasteful fishing practices from its supply chains.”
“For far too long Thai Union Group has passed the blame onto others and hidden behind ineffective policies,” Greenpeace campaigner Graham Forbes said at the time. “Until this industry giant takes responsibility and demonstrates real leadership, we will work to ensure that every single customer knows it’s not just tuna that comes with buying one of its tainted brands.”
October 18, 2019 — Thai Union Group has created a venture fund to push investment in food-tech innovation, the company said in a statement on 17 October.
The company has made an initial commitment of USD 30 million (EUR 27.2 million) for investments in innovative companies that are developing breakthrough technologies in food-tech.
June 13, 2019 — Last month, Apple announced it would be phasing out its digital music marketplace iTunes – a decision that surprised Darian McBain, the global director of sustainable development for Thai Union Group, one of the world’s most prominent seafood suppliers.
Reading an article about the twilight of iTunes as she arrived in Bangkok, Thailand for the 2019 SeaWeb Seafood Summit (SWSS19) – taking place 10 to 14 June – an analogy formed for McBain between the evolution of music portability and the evolution of worker voice in the technologies and programs trialed by Thai Union in recent years.
McBain, presenting at SWSS19, referenced Thai Union’s work with Mars Petcare, Inmarsat, Thailand’s Department of Fisheries, and others in 2016 and 2017, when the parties launched a digital traceability pilot program that involved outfitting Thai fishing vessels with One Fleet terminals to encourage real-time connectivity between land and sea. As fast as vinyl records evolved into tapes, CDs, and MP3s, so too did the scope of the pilot and Thai Union’s thought-process surrounding it, McBain recalled.
Thai Union and its partners were training workers to use “Fish Talk” chat applications developed by Xsense in response to new regulation from the Thai government, which required Thai vessel owners operating outside of national waters to provide a satellite communication system and device onboard for workers at sea. That’s when the evolution began, McBain said.
December 14, 2016 — Thai Union Group PCL has announced its intention to ensure 100 percent of its branded tuna is sustainably sourced, with a commitment of achieving a minimum of 75 percent by 2020.
The pledge will apply to all of the seafood company’s tuna brands sold around the world, including Chicken of the Sea and Genova in the North American market, John West in Northern Europe and the Middle East, Mareblu in Italy, Petit Navire in France and SEALECT in Thailand.
Each of these brands will publically report on a regular basis on their progress against the 2020 commitment, the company said.
As part of its new tuna strategy, Thai Union will invest USD 90 million (EUR 84.8 million) in initiatives aimed at increasing the supply of sustainable tuna, including establishing 11 new fishery improvement projects (FIPs) around the world.
“Tuna is the most readily available source of protein for millions of people around the world, and at least one billion depend on seafood for nourishment or employment. As a leader in the seafood industry, Thai Union has a responsibility to protect tuna stocks for the good of the world,” said Thiraphong Chansiri, CEO of Thai Union Group. “Our substantial investment will transform tuna sourcing for the entire industry and demonstrates our strong commitment to the sustainability of our oceans.”
Thai Union defines sustainably sourced tuna as tuna from fisheries that are either already certified according to the standards of the Marine Stewardship Council (MSC) or are involved in a FIP that is working towards achieving standards required for MSC certification.
“Currently only 11 tuna fisheries globally are MSC-certified, supplying just 14 percent of globally landed tuna. Our commitment and strategy will have a positive impact on the entire industry by significantly increasing the supply of sustainable tuna available to the seafood processors, retailers and, ultimately, consumers,” said Darian McBain, global director for sustainable development at Thai Union.