Saving Seafood

Warmest Oceans Ever Force Tuna Titan to Start Protecting Fish

March 24, 2020 — Helping the canned tuna industry cope with climate change tops an already lengthy to-do list for Darian McBain, chief sustainability officer at the Thailand company that owns the Chicken of the Sea and John West brands.

In a business long accused by activists of abusing workers and killing dolphins, McBain’s responsibilities at Thai Union Group Pcl typically focused on improving labor rights in the supply chain and reducing the abandoned fishing gear on the high seas.

“Climate change hasn’t been the No. 1 topic,” she said. “Now, the climate emergency has to be a lot stronger part of the dialogue.”

The industry hasn’t yet confronted the magnitude of the problem, McBain said.

Read the full story at Bloomberg

How Thai Union rapidly pivoted to a greener business strategy

January 21, 2020 — Back in 2015, Thai Union had run into choppy waters. The multi-billion dollar seafood giant behind global tinned fish brands John West in the United Kingdom, Chicken of the Sea in the United States and King Oscar in Norway, among many others, had a PR shipwreck in its sights, and needed to shift coordinates swiftly.

Exposés in the New York Times, Associated Press and The Guardian had laid bare human rights abuses, forced labor and environmentally destructive fishing methods in Asian supply chains for canned seafood and prawns that ended up in U.K. supermarkets, placing Thai Union — one of the biggest producers in the world — firmly in the media and campaigner firing line.

Greenpeace didn’t mince its words, calling on consumers and investors to boycott the company, accusing it of “sacrificing the world’s oceans” and “destructive, wasteful fishing practices from its supply chains.”

“For far too long Thai Union Group has passed the blame onto others and hidden behind ineffective policies,” Greenpeace campaigner Graham Forbes said at the time. “Until this industry giant takes responsibility and demonstrates real leadership, we will work to ensure that every single customer knows it’s not just tuna that comes with buying one of its tainted brands.”

Read the full story at GreenBiz

Turning up the volume on worker voice: A Thai Union case study

June 13, 2019 — Last month, Apple announced it would be phasing out its digital music marketplace iTunes – a decision that surprised Darian McBain, the global director of sustainable development for Thai Union Group, one of the world’s most prominent seafood suppliers.

Reading an article about the twilight of iTunes as she arrived in Bangkok, Thailand for the 2019 SeaWeb Seafood Summit (SWSS19) – taking place 10 to 14 June – an analogy formed for McBain between the evolution of music portability and the evolution of worker voice in the technologies and programs trialed by Thai Union in recent years.

McBain, presenting at SWSS19, referenced Thai Union’s work with Mars Petcare, Inmarsat, Thailand’s Department of Fisheries, and others in 2016 and 2017, when the parties launched a digital traceability pilot program that involved outfitting Thai fishing vessels with One Fleet terminals to encourage real-time connectivity between land and sea. As fast as vinyl records evolved into tapes, CDs, and MP3s, so too did the scope of the pilot and Thai Union’s thought-process surrounding it, McBain recalled.

Thai Union and its partners were training workers to use “Fish Talk” chat applications developed by Xsense in response to new regulation from the Thai government, which required Thai vessel owners operating outside of national waters to provide a satellite communication system and device onboard for workers at sea. That’s when the evolution began, McBain said.

Read the full story at Seafood Source

Thai Union commits to sustainable tuna, targets 75 percent by 2020

December 14, 2016 — Thai Union Group PCL has announced its intention to ensure 100 percent of its branded tuna is sustainably sourced, with a commitment of achieving a minimum of 75 percent by 2020.

The pledge will apply to all of the seafood company’s tuna brands sold around the world, including Chicken of the Sea and Genova in the North American market, John West in Northern Europe and the Middle East, Mareblu in Italy, Petit Navire in France and SEALECT in Thailand.

Each of these brands will publically report on a regular basis on their progress against the 2020 commitment, the company said.

As part of its new tuna strategy, Thai Union will invest USD 90 million (EUR 84.8 million) in initiatives aimed at increasing the supply of sustainable tuna, including establishing 11 new fishery improvement projects (FIPs) around the world.

“Tuna is the most readily available source of protein for millions of people around the world, and at least one billion depend on seafood for nourishment or employment. As a leader in the seafood industry, Thai Union has a responsibility to protect tuna stocks for the good of the world,” said Thiraphong Chansiri, CEO of Thai Union Group. “Our substantial investment will transform tuna sourcing for the entire industry and demonstrates our strong commitment to the sustainability of our oceans.”

Thai Union defines sustainably sourced tuna as tuna from fisheries that are either already certified according to the standards of the Marine Stewardship Council (MSC) or are involved in a FIP that is working towards achieving standards required for MSC certification.

“Currently only 11 tuna fisheries globally are MSC-certified, supplying just 14 percent of globally landed tuna. Our commitment and strategy will have a positive impact on the entire industry by significantly increasing the supply of sustainable tuna available to the seafood processors, retailers and, ultimately, consumers,” said Darian McBain, global director for sustainable development at Thai Union.

Read the full story at Seafood Source