September 7, 2016 — The following was released by the Seafood Nutrition Partnership:
In celebration of National Seafood Month in October, the nonprofit Seafood Nutrition Partnership (SNP) is hosting and participating in a series of community events in eight U.S. cities, and is conducting a national seafood recipe sweepstakes.
The programming is part of SNP’s three-year public health education campaign to help Americans learn how to improve their heart health through increased consumption of seafood. While the 2015-2020 USDA Dietary Guidelines for Americans recommend eating seafood at least twice per week—translating to an average consumption of 250 mg per day of omega-3s, which is rich in essential nutrients—only 10% of Americans currently follow this recommendation.
In eight target markets with high incidences of chronic diseases (Birmingham, AL; Charleston, WV; Indianapolis, IN; Jacksonville, FL; Lexington, KY; Memphis, TN; Oklahoma City, OK; and Toledo, OH), SNP will hold live events and assist community leaders in encouraging their constituents to take the Healthy Heart Pledge as a commitment to eat more seafood and supplement their diets with omega-3 fish oil.
On October 1, SNP will participate in 250 house parties across its eight target markets. Throughout October, programming will include health fairs and summits, seafood restaurant week events, cooking demonstrations and participation in major community gatherings.
Nationally, SNP is hosting the 2016 Seafood Recipe Sweepstakes, a program demonstrating how easy and delicious it is to add nutritious fish and shellfish to everyday meals. Ten sweepstakes winners, chosen at random from all entrants, will each receive a $250 gift card. The sweepstakes runs through October 21; details are available at snpsweepstakes.com.
SNP’s nutritional message continues to resonate: Last year, its ongoing public health campaign generated a total of 250 million earned media impressions nationally and in local markets.
SNP Executive Director Linda Cornish said, “We are excited to introduce more consumer education programs to teach Americans about the critical importance of seafood nutrition in supporting heart and brain health.”