March 9, 2016 — Ordering seafood off a menu in your favorite restaurant or from your local grocery store’s seafood counter may not be as simple as you think. Right now, it is far too difficult for consumers to know basic facts about the seafood on their plates, such as what species of fish they are actually buying, where the fish is coming from, and how it was caught. The prevalence of illegal, unreported, and unregulated (IUU) fishing around the world means that you might be eating an endangered species caught in a protected area, and seafood fraud – the mislabeling of seafood products – means you probably wouldn’t know if you were. Fortunately, a new report released this week by Oceana demonstrates that full-chain traceability for our seafood – a full accounting of its path from catch to consumption – is both achievable and beneficial.
Last month, the Obama administration’s Presidential Task Force on Combating IUU Fishing and Seafood Fraud released a proposed rule that requires traceability to the first point of entry into U.S. commerce for certain species considered “at risk” of these activities. While it is an encouraging sign that the administration is addressing the problems of IUU and seafood fraud, the actions proposed do not go far enough. The proposed rule is currently open for public comment until April 5. Ultimately, the final rule should expand the documentation requirements to all seafood and extend traceability throughout the entire seafood supply chain.
Consumers deserve accurate information about the origins of their seafood, and Oceana’s new report, Fish Stories: Success and Value in Seafood Traceability, demonstrates the feasibility of such a practice. Oceana’s report spotlights the efforts of more than 15 companies that are using traceability now. As the report details, full-chain traceability isn’t just possible; it’s a profitable option for businesses that helps their customers make responsible choices.