April 16, 2026 — Though U.S. consumers are increasingly demanding healthy protein options and the new Dietary Guidelines for Americans (DGA) have recommended people to eat more seafood, price, whether real or perceived, remains a barrier that may impede the extent to which U.S. seafood consumption rates rise.
Nearly 40 percent of Americans are non-seafood consumers, according to FMI – The Food Industry Association’s 2026 Power of Seafood Report. Over half of those shoppers said price is a reason they don’t eat seafood.