March 11, 2022 — Genuine Alaska Pollock Producers (GAPP), a trade group that has made a concerted push to expand the market reach of Alaska pollock in the United States and globally, will spend nearly USD 800,000 (EUR 730,000) on a new marketing campaign.
At its early March meeting, the GAPP Board of Directors approved a nearly USD 4 million (EUR 3.6 million) budget that includes the organization’s first national sustained marketing campaign.