February 5, 2019 — Given that the harvesters of Alaska pollock are limited in how much they can catch and there is no shortage of sales, the only sensible tack to grow business seems to be increasing the fish’s value on the market, believes Craig Morris, the new CEO of Genuine Alaska Pollock Producers (GAPP).
Also, he’s not sure it makes sense to keep attacking Russian pollock as an inferior product.
“Russia is making a major investment in their fleet,” he said. “Potentially the quality differences between US and Russian pollock in five to 10 years are less than they are today. I think that’s one of the things we need to talk through … I would hate for us to invest millions of dollars to differentiate ourselves from Russian pollock and then, at the end of that campaign, [find out] the way that we chose to differentiate ourselves doesn’t make any sense.”