October 27, 2015 — When Steve DeLeonardis, the owner of the Corner Store restaurants on Cape Cod, heard about the new FDA-approved name for spiny dogfish, he immediately created a new menu item — “SharkRito.”
“Cape shark” has been an alternative moniker for the Cape’s ubiquitous groundfish for some time, but it gained local popularity when the Cape Cod Commercial Fishermen’s Alliance adopted it last year.
“We’re on the Cape, and there’s been all this buzz about the great whites down here,” said DeLeonardis, who operates restaurants in Orleans and Chatham.
“We have a younger, hip demo here that responds well to what we’re doing.”
He debuted the SharkRito at his Orleans location in mid-June and, despite the fact that the fish-filled burrito is available only on Fridays, he’s already selling 20 to 30 pounds a week.
The SharkRito is just the latest in ongoing efforts by New England seafood interests to expand the culinary taste of Americans. Their goal is to support the ecological management of aquatic life while stabilizing the income of fishermen and others who work in the field.
Read the full story at the Boston Globe