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MAINE: Aquaculture group launches video campaign

January 6, 2020 — As in many segments of American life, social media is playing a role in rising tensions between Maine’s most traditional fishery and the state’s growing aquaculture industry.

In recent months, a group called “Protect Maine’s Fishing Heritage” has been active on Facebook, Instagram and other social media. The group identifies itself as an “organization of lobstermen, fishermen, and other citizens concerned about the rapid growth of aquaculture” in Maine.

Over the past few weeks, the Maine Aquaculture Association (MAA) has posted a pair of professionally produced videos on Facebook aimed at showing Maine fish farmers in a positive light. The first approximately three-minute video features Canadian salmon farming giant Cooke Aquaculture. The second focuses on the husband and wife team of Josh and Shey Conover, who operate their small Marshall Cove Mussel Farm off Islesboro in Penobscot Bay.

The two videos are the initial offerings in a planned series called “The Faces of Maine’s Working Waterfront.”

According to the MAA, the videos “tell the stories of aquatic farmers in Maine, underscoring how aquaculture complements existing marine industries and works to diversify and strengthen our coastal economy.”

Read the full story at The Ellsworth American

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