Saving Seafood

Eat Seafood America! marketing campaign pilot reports 800 percent return on investment

January 10, 2022 — The Eat Seafood America! marketing campaign, launched by the Seafood Nutrition Partnership and the Seafood4Health Coalition in 2020, has achieved an 800 percent return on investment, according to SNP.

The campaign, which was launched as a rapid response to the COVID-19 public health crisis with the dual goals of helping Americans stay healthy and boosting the U.S. seafood sector, was already shown to have increased seafood consumption in the U.S. The campaign reached four million households and “outperformed benchmark campaigns,” with every dollar spent on campaign ads resulting in a USD 9.00 (EUR 7.95) increase in seafood purchases, according to SNP.

Read the full story at SeafoodSource

 

SNP Celebrates GivingTuesday with Month of Thanks

November 17, 2020 — The following was released by the Seafood Nutrition Partnership:

Seafood Nutrition Partnership (SNP) is responding to meet the needs of helping Americans stay healthy with seafood and driving demand to the U.S. seafood community through the Eat Seafood America! campaign. As a 501(c)3 non-profit reliant on public donations, SNP is asking everyone that is able to make a tax-deductible donation in honor of GivingTuesday, December 1, 2020.

GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on December 1, 2020, and throughout the year. Seafood Nutrition Partnership has set a goal of raising $25,000 by December 1, 2020.

“We are thrilled to be partnering with the global GivingTuesday movement and highlighting the work of Seafood Nutrition Partnership through this campaign,” said Linda Cornish, President of Seafood Nutrition Partnership. “Donations support SNP’s work to further advances and awareness in seafood nutrition science, educate health and nutrition influencers, and reach consumers through Eat Seafood America! campaign.

“We can’t do this important work without all of our donors. Please join us on this global day of giving!”

Join Linda Cornish live on SNP’s Instagram channel @Seafood4Health at 2 pm ET Tuesday, December 1 for our first Insta-thon!

For the weeks leading up to GivingTuesday, SNP is celebrating with a Month of Thanks, honoring those who have helped us and all Americans get through a tough year, including the restaurants and grocery stores that have nourished and provided sustenance for us.

SNP is sharing ways you can express generosity right from your own home:

  • Thank Restaurants. Order seafood meals from you favorite restaurants, post a photo of your meals and add #eatseafoodamerica #thankyourestaurants.
  • Thank Grocery Stores. Make a seafood meal, post a photo of your meal and add #eatseafoodamerica #thankyougrocers
  • Thank Fishermen and Seafood Farmers. Plan to make a seafood dish for Thanksgiving and add #eatseafoodamerica #thanksgiving.

Read the full release here

Northern Lights: Eat Seafood, America!

October 5, 2020 — “Eat Seafood, America!” is the driving message of an effort aimed at helping Americans stay healthy during this covid-19 public health crisis as well as boosting the U.S. seafood economy, supporting the 2 million American workers in the seafood industry.

This rapid-response initiative launched in early April has been successful in encouraging consumers to eat more fish and shellfish. Of consumers surveyed in June and July, those who reported seeing the Eat Seafood, America! messaging were three times more likely to have increased their seafood consumption in the last two months.

Supported by the newly formed Seafood4Health Action Coalition of more than 46 organizations (full list is available at eatseafoodamerica.com), convened by Seafood Nutrition Partnership, this unified consumer outreach campaign works to help Americans build habits to eat more sustainable seafood. In the first four months, the integrated consumer outreach campaign earned nearly 300 million potential impressions.

Read the full opinion piece at National Fisherman

Eat Seafood America! campaigns boosts consumption

August 28, 2020 — Americans are eating more seafood and cooking it more often at home, thanks in part to a nationwide campaign rolled out in early April.

The rapid-response Eat Seafood America! campaign, led by Seafood Nutrition Partnership and the Seafood4Health Coalition, was launched to help Americans stay healthy during the COVID-19 public health crisis as well as help boost the U.S. seafood economy, SNP said in a press release.

Read the full story at Seafood Source

Eat Seafood America! Messaging Drives Consumers to Eat More Seafood During COVID-19 Crisis

August 17, 2020 — The following was released by the Seafood Nutrition Partnership:

Eat Seafood America!, a rapid-response initiative launched in early April aimed at helping Americans stay healthy during the COVID-19 public health crisis as well as help boost the U.S. seafood economy, has been successful in encouraging consumers to eat more fish and shellfish. Of consumers surveyed in June and July, those who reported seeing the Eat Seafood America! messaging were three times more likely to have increased their seafood consumption in the last two months.

Supported by the newly formed Seafood4Health Action Coalition of 44 organizations (full list is available at eatseafoodamerica.com), convened by Seafood Nutrition Partnership, this unified consumer outreach campaign works to help Americans build habits to eat more sustainable seafood. As the Eat Seafood America! momentum continues, heading into September and October for National Seafood Month, additional organizations have joined the coalition along with retail partners, including Giant Eagle, H-E-B, Hy-Vee, Meijer and Publix.

Read the full press release online.