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Amazon greenwashing lawsuit drags dialogue around certification overreliance back into the spotlight

August 24, 2026 — After the filing of another seafood greenwashing lawsuit recently, suppliers, retailers, and restaurants are yet again evaluating the best ways to market their products.

In late July, a class-action lawsuit was filed targeting retail giant Amazon, alleging that several seafood brands selling on the platform and associated retailers misleadingly use sustainability claims on several products bearing Marine Stewardship Council (MSC) certification.

Read the full article at SeafoodSource

Lawsuit accuses Amazon of false seafood sustainability claims, greenwashing

August 3, 2026 — A new class-action lawsuit is targeting Amazon, alleging that several seafood brands selling on the platform and associated retailers misleadingly use sustainability claims on several products bearing Marine Stewardship Council (MSC) certification.

According to the complaint, which was filed 31 July in the U.S. District Court for the Western District of Washington, allegedly misleading claims on such brands as 365 by Whole Foods Market, Bumble Bee, Starkist, Chicken of the Sea, Fishwife, and others include “dolphin safe,” “sustainable,” “responsibly sourced,” and “traceable.”

Read the full article at SeafoodSource

Amazon ups focus on grocery delivery after shuttering Fresh, Go stores

January 30, 2026 — E-commerce giant Amazon announced on 27 January that it is closing all of its Amazon Fresh and Amazon Go retail locations in the U.S. to focus more on expanding its online grocery delivery service and investing in Whole Foods Market stores.

“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion. After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores,” the company said.

Read the full article at SeafoodSource

Amazon launches “Amazon Grocery” private label including value-priced fresh seafood

October 6, 2025 — Online retailer Amazon, which recently ventured into fresh grocery and seafood delivery, has now introduced its own Amazon Grocery private label brand in the U.S.

Encompassing more than 1,000 “high quality” food items, the selection includes fresh meat and seafood, milk, produce, and pantry staples. Most products are priced under USD 5.00 (EUR 4.26), “offering exceptional value to customers,” Amazon said. The products were previously under the Amazon Fresh and Happy Belly private label lines.

Read the full article at SeafoodSource

Amazon, Asda layoffs the latest in a slew of retail cuts

March 14, 2025 — Seattle, Washington, U.S.A.-based retail giant Amazon is restructuring its U.S. grocery operations, which will result in an unspecified number of layoffs.

More specifically, Amazon is restructuring its grocery and convenience store brands and laying off employees in its Amazon Fresh and Amazon Go chains, the company told Supermarket News.

Read the full article at SeafoodSource

Bezos Earth Fund announced USD 100 million in support for initiative to protect Pacific marine ecosystems

December 6, 2023 — The Bezos Earth Fund, a USD 10 billion (EUR 9.2 billion) fund created by Amazon Founder Jeff Bezos, has committed USD 100 million (EUR 92 million) to the recently formed Unlocking Blue Pacific Prosperity (UBPP) initiative.

The UBPP initiative was announced at COP28 by a number of member organizations and governments, including the Palau President Surangel Whipps, Tonga Prime Minister Hu’akavameiliku Siaosi Sovaleni, Fiji Permanent Secretary of the Ministry of Foreign Affairs Lesikimacuata Korovavala, and more. The initiative will cover 100 percent of the “Blue Pacific Continent,” an area of the ocean covering more than 1 billion hectares.

Read the full story at SeafoodSource

 

Pacific Seafood launching value-added products for Amazon Go

May 11, 2021 — Now that COVID-19 outbreaks are under control at Pacific Seafood, the supplier is turning its attention to launching unique value-added seafood items with partners such as Amazon and Pac-12 university football and basketball.

In March, the Clackamas, Oregon-based company’s processing plant in Warrenton, Oregon, U.S.A had its third outbreak of COVID-19 in the past year. Last September, nearly 100 of Pacific’s employees at its Warrenton facility tested positive for COVID-19, four months after more than 130 employees tested positive for the coronavirus among its five plants in the area.

Read the full story at Seafood Source

US grocery outlook bright, with Amazon set to overtake Walmart as largest retailer

May 3, 2021 — The outlook for United States retailers and grocers is strong, according to National Retail Federation (NRF) Chief Economist Jack Kleinhenz.

As Americans get vaccinated against COVID-19, they are developing a more positive economic outlook, and they’re visits into physical stores are rising, according to Kleinhenz. As a result, the U.S. economy is on firm footing and could see its fastest growth in more than three decades.

Read the full story at Seafood Source

Consumers flowing to retailers bridging online and offline shopping experience

September 23, 2020 — Soaring e-commerce grocery sales, along with continued strong sales of fresh and frozen seafood sold in traditional retail outlets, are pointing the way forward for U.S. suppliers and distributors.

Despite the loss of much of its foodservice business since the outbreak of the COVID-19 pandemic in March, the seafood industry has been compensated with huge boosts in sales through both online and traditional retail arenas.

Read the full story at Seafood Source

EuroCommerce urges coastal states to negotiate quotas to retain certifications

June 24, 2020 — EuroCommerce, a European organization representing the retail and wholesale sector – with member companies including Amazon, Ahold Delhaize, Ikea, Tesco, and more – has written a letter to multiple coastal states urging speedy negotiations of fishing quotas.

The letter comes as the Marine Stewardship Council (MSC), along with MarinTrust – formerly IFFO RS – have suspended accreditation of multiple fisheries due to countries exceeding recommended catch limits. Disputes about catches between coastal states have led overall quotas to be set higher than the International Council for the Exploration of the Seas recommends.

Read the full story at Seafood Source

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