November 17, 2014 — Cigarettes are much less tempting when your brain associates them with something really gross, like rotting fish, according to a new study, which suggests that the seeds of behavioral change can be planted while we're sleeping.
A group of smokers who wanted to quit headed into a sleep-science lab for a one-night sleepover. Throughout the the night, some of the sleepers were exposed to a mash-up of the smell of cigarette smoke paired with awful smells, like rotten fish or eggs.
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