January 15, 2021 — Lund’s Fisheries has hired four new senior executives and two additional sales and marketing staff, with an eye to growing sales of its Lund’s Fisheries and Sea Legend brands in the retail and food service markets, the company said this week.
“These new hires, in our sales, cold storage/logistics and quality assurance departments, are key to the company’s focus on continued growth of its production capacity and sales of innovative seafood products in the retail and food service sectors,” said Wayne Reichle, president of Lund’s, based in Cape May, N.J.
Joining the company are Mark Fratiello as its new director of sales and marketing; Mike Wallace and John Fee as national business development managers; Federico Sehringer as compliance officer and quality assurance director; Joshua Farinella as director of compliance and quality assurance; and Gene Taormina as general manager at Shoreline Freezers, located in Bridgeton, N.J.
Fratiello comes to Lund’s with an extensive sales background, including 10 years of experience in seafood sales and marketing. He will lead Lund’s sales team, of Jeff Miller, Mike Wallace, Rick Marino and John Fee, to grow their fresh and frozen scallop, calamari, shrimp, finfish and value-added lines, working with a national broker to drive national sales to broadline distributors, restaurants, wholesale distributors, and retail.
“I’m excited to be with a company that’s looking to expand its reach in volume, sales channels, and infrastructure,” said Fratiello. “It’s great to get in on the ground floor to help build the brands and create new opportunities for the company to grow. Lund’s investments in vessels and shoreside infrastructure provide an incredible foundation to build successful national seafood programs and bring consumers direct to the source.”