November 4, 2021 — Imitation may be the sincerest form flattery, as the proverb says, but when it comes to plant-based seafood look-alikes, imitation is nothing but controversy.
The seafood industry does not find the continued growth of plant-based seafood alternatives, which the seafood industry says are intentionally masquerading as fish and shellfish to fool consumers, flattering in any way. Rather, it is outright fraud, say seafood producers.
The issue was thrust back into the spotlight last week when the National Fisheries Institute (NFI), the leading US seafood trade association, stepped up its call to stop plant-based seafood manufacturers from labeling their products as seafood and gaining an “unfair marketing advantage.”
NFI President John Connelly, speaking at the Genuine Alaska Pollock Producers (GAPP) annual meeting, said the issue is among the most frustrating he has dealt with in the seafood industry over the past five years.
I certainly agree that transparent and accurate labeling is a must for any product, and for sure many companies dance that fine line of marketing and misleading messaging.