April 13, 2022 — Bumble Bee Seafoods is debuting a “Good For You” advertising campaign designed to “recruit the next generation of tuna lovers by dispelling category perceptions and inspiring new usage ideas,” the San Diego, California, U.S.A.-based company said in a press release.
The company’s new campaign “offers a simple, memorable expression of not only the culinary and nutrition story behind tuna, but also an acknowledgement of the amazing authenticity behind the people who love what tuna does for them.”
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