June 24, 2020 — A recent social media campaign by the Alaska Seafood Marketing Institute (ASMI) yielded an impressive 55 million impressions on the leading Chinese social media platform Weibo.
The campaign was part of a social media promotion this winter by ASMI, where 50 Weibo influencers posted about Alaska seafood and fans of the posts were entered to a lucky draw for Alaskan seafood prizes.