January 26, 2024 — Several Alaskan flatfish producers have teamed up to form a nonprofit marketing association aimed at increasing both consumer and industry awareness around Alaska sole.
The new venture, dubbed the Wild Alaska Sole Association (WASA), aims to catapult the fish’s popularity both domestically and abroad. Members include Fishermen’s Finest, North Star Fishing, Ocean Peace, O’Hara Corporation, and U.S. Seafoods, with American Seafoods and Glacier Fish Company serving as associate members. The latter company’s president, Jim Johnson, is serving WASA in the same capacity.