May 20, 2020 — The following was released by NOAA Fisheries:
NOAA Fisheries collaboratively manages U.S. fisheries with fishery management councils, fisheries commissions, and state partners. The New England Fishery Management Council is developing Amendment 23 to the Northeast Multispecies Fishery Management Plan. Through this amendment, the Council is evaluating the current groundfish monitoring program and considering changes to improve the monitoring system. Early discussions during the development of Amendment 23 revealed that industry members wanted more information about our current monitoring system. The groundfish monitoring system is complex, and since the at-sea monitoring program is industry-funded, changes to this program have implications for the industry. Communication is key to our work and we always strive to do a better job communicating about our programs and systems. The development of this amendment presents an opportunity for us to improve understanding about our monitoring programs. We can also help industry and other stakeholders engage in the development of Amendment 23.
Creating a Plan to Improve Communication about Monitoring and Amendment 23
In 2018, we contracted with a team of public outreach specialists from Vision Planning and Consulting, LLC (VPC). They helped us develop a strategic communications plan to improve the way we communicate about groundfish monitoring and Amendment 23. We developed the plan to ensure that members of the industry, particularly those who may not always participate in Council meetings, have the information they need to engage meaningfully in the management process.