Almost 90 per cent of British diners have said they want restaurants to serve only sustainable seafood on their menus, as almost three quarters are unaware which fish are close to extinction.
A YouGov survey of 2,000 UK adults commissioned by Waitrose reveals that consumers are not educated enough about sustainable fishing issues, with 78 per cent of them admitting they don’t bother to choose seafood from a sustainable source.
However, upon informing them of sustainable fishing issues, 70 per cent claimed they would be more likely to seek out seafood from sustainable sources, with over half prepared to pay twice the price for more ethical food.