November 11, 2013 — The Ministry of Agriculture, Food and Environment (Magrama) promotes the creation of Omega 3 logo as a distinctive element and value of fishery products.
The purpose of this strategy is to offer greater visibility to the nutrition declaration "High Omega -3 fatty acid content" and "Source of Omega -3 fatty acids," aimed at the consumer's purchasing decision.
"It consists in establishing a distinctive differentiation of fishery products, facilitating the development of more effective generic promotional campaigns," explained the Minister Miguel Arias Cañete on presenting the initiative at the opening ceremony of the III Conference of the Fishery Product Quality.
In this framework, the minister stated that "the research should guide the responsible management of fisheries resources and the innovation must help grant technology improvements to fishing activities and product quality with lower costs."