McDonald’s in Europe said on Wednesday that beginning October its fish sandwiches sold across the continent will have a blue-eco label.
The label, which will be on the wrapper of the fast food chain’s Filet-o-Fish sandwiches, will be issued by the Marine Stewardship Council. The council, a nonprofit organization, certifies if the fish used is sustainable.
The council was established in 1995 by the World Wildlife Fund and Unilever.
McDonald’s serves about 100 million Filet-o-Fish sandwiches yearly in Europe. The item is made of fried white fish, tartar sauces and cheese on a bun.
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