As per the great British tradition, there was something fishy in yesterday’s news: an interesting little snippet in PR Weekly, announcing that a new PR firm has been hired to work for Seafish.
Seafish, in case you didn’t know, are the industry body responsible for promoting (and, in many cases, defending) the fishing industry in the UK. They are paid for by us, both as a levy on the fish we buy, and in government funding.
The news here is that they are looking to communicate how the UK fishing industry is 100 per cent behind ‘sustainability’, which is of course fantastic. Not least because UK seas, like many others in Europe, have seen the most rapacious excesses of overfishing in decades and centuries gone by. They also say that one of the issues they want to communicate is "the sale of bluefin tuna".