April 24, 2013 — When the international seafood community gathers in Brussels for the world’s biggest seafood trade show next year, new names will appear on the banner outside the Brussels Exposition Center: Seafood Expo Global and Seafood Processing Global.
Mary Larkin, group VP for event producer Diversified Business Communications in Portland, Maine, USA, says the branding initiative reflects the event’s positioning as the most important trade show for the global seafood industry. For 21 years, the event was known as the European Seafood Exposition. All of Diversified’s seafood events are part of the re-branding and marketing campaign, including last month’s International Boston Seafood Show.
“The new branding initiative is more than just giving new names to our high-quality seafood events,” said Larkin during a press conference on Wednesday 24 April. “It unifies all Diversified Events serving the global seafood industry under one recognizable, strong brand authority. It truly is a global market, and it truly is a global event.”
Read the full story at SeafoodSource.com