October 15, 2013 — "The potential to enhance a reputation is huge, but the potential to damage reputation is also massive. Anyone minded to do so can start a campaign and we have a real job to do to make sure these campaigns are not about seafood integrity, or the lack of."
"We need to engage with consumers in the right way, we need to make the most of social media, of Facebook and Twitter, shout about positive initiatives that are going on and instill trust in our customers," said Hannah Macintyre, fisheries and aquaculture manager for the £9.5-billion retailer.
"We need to build relationships in both directions in the supply chain and understand the challenges faced on a daily basis. As an industry we need to be leading the way in integrity and make sure this time next year we are not going through our own horse meat scandal and ensure the next generation of seafood lovers."
Marks and Spencer is developing a web-platform to guide customers around the fish aisle.
"Trust is in Marks and Spencer's brand, and we need to remember that," she said. "We stock 37 different species and there will be a web-page for all of them to 'meet the fish'. People can visit the website, learn how it was caught, where it was caught, learn the Latin name and get recipe ideas. I will be really fantastic."
Marks and Spencer sells products in 766 U.K. and 418 international stores. Their Simply Food franchise partnerships sell in convenience-oriented locations including railway stations and motorway service locations.
Read the full story at the Scunthorpe Telegraph