July 30, 2023 — McDonald’s China recently announced that it will now include the blue Marine Stewardship Council (MSC) eco-label on its Filet-o-Fish sandwiches, Double Fish burgers, and Kids Fish Fillet burgers, served in more than 5,000 restaurants nationwide.
The initiative, according to Gu Lei, chief impact officer of McDonald’s China, “will continue to help protect the vitality of the ocean.” Gu described McDonald’s China as “actively building a sustainable supply chain to reduce damage to the environment through its seafood procurement.”