May 8, 2025 — Sustainability is an increasingly important factor for consumers considering whether to buy seafood – especially among young people.
“We found in our research that price and convenience remain the main motivation to buy seafood, and sustainability cannot lead them to switch to a less favored species. But, it remains important, and it’s something that grew up in the following generation because we have differences between generations in regards to sustainable preferences,” L’Institut-Agro Associate Professor Sterenn Lucas said during a panel at the 2025 Seafood Expo Global, taking place 6 to 8 May in Barcelona, Spain.
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