December 6, 2023 — The Association of Genuine Alaska Pollock Producers (GAPP) will receive more funding to continue its “Wild Alaska Pollock” campaign in 2024.
Since enlisting a new board of directors and expanding its annual budget to USD 4 million (EUR 3.4 million) in 2019, the organization has built awareness and demand for its marquee product through the use of the “Wild Alaska Pollock” tagline.
Read the full story at SeafoodSource