February 22, 2024 — The Seafood Nutrition Partnership (SNP) has debuted a new seafood program intended to promote direct-to-consumer (DTC) companies and brands aimed at driving seafood sales and consumption.
As part of its Fall In Love With Seafood marketing campaign, SNP’s new Shipped Direct program will promote DTC companies and brands through web, email, and social platforms and push consumers toward shopping directly through participating companies’ online stores, SNP said in a press release.