February 4, 2025 — U.S. retailers and restaurants are hoping that the upcoming Super Bowl, taking place in New Orleans, Louisiana, U.S.A., on 9 February, will result in a boost in food sales, including seafood.
“The Super Bowl is the fourth top food holiday in the U.S. and a very good seafood holiday,” Chuck Anderson, vice president of operations at Dallas, Texas, U.S.A.-based food and beverage data firm, told SeafoodSource. “Retailers will see a bump in sales the week before the Super Bowl and on Super Bowl Sunday, adding a seafood sales bump for two weeks for most companies.”