SEAFOOD.COM NEWS [seafoodnews.com] October 3, 2013 — Legal Seafoods is expanding its "Fish is Brain Food" ad campaign calling on consumers to submit images or videos depicting less than intelliegent behavior that could have been prevented with more seafood consumption.
Legal Seafoods is expanding its "Fish is Brain Food" ad campaign calling on consumers to submit images or videos depicting less than intelliegent behavior that could have been prevented with more seafood consumption.
The Boston-based seafood restaurant chain said it will take social media submissions of brainless acts through November 17. Legal will accept entries via Instagram or Twitter with the hashtag #fishisbrainfood, alternatively uploads can be accepted through Legal Sea Foods' Facebook page.
The winner of most the unintelligent display will win a $250 gift card from Legal.
The Fish is Brain Food" ad campaign debuted earlier this summer with homemade videos of people engaged in acts exhibiting questionable judgment or intelligence that may have been prevented with a more seafood centric diet.
Legal said this new promotion plays off the current ads, as it seeks to find further humorous examples of outrageous behavior where the subjects could have clearly benefited from eating more fish.
"The whole ad campaign was sourced from real life examples of people doing clearly stupid things, so there must be even more ridiculous examples of those acts that sure sounded like a good idea at the time," said Ellis Verdi, president of DeVito/Verdi, the ad agency that created the campaign.
This story originally appeared on Seafood.com, a subscription site. It has been reprinted with permission