May 28, 2013 — The latest advertising campaign from Legal Sea Foods embraces an inside joke at the restaurant company, a standard response to dumb things people say and do.
The punchline: People making foolish choices aren’t eating enough fish. The new Legal ads take that idea and run with it, playing up the virtue of fish as “brain food.”
A series of television ads will debut Friday, featuring YouTube videos of real-life acts best described as, well, stupid. There are no actors, simply people who went on to the Internet to post their ill-advised choices — licking an icy pole or driving into a garage door — and then gave one of New England’s most popular restaurants permission to broadcast them in prime time. “Fish is brain food,” the ads say. “We have fish.”
Read the full story at the Boston Globe