October 6, 2013 — The New England Aquarium has been helping Gorton’s put added weight behind its familiar “Trust the Gorton’s Fishermen” advertising jingle.
This is the fifth year of a sustainable seafood partnership between the aquarium and the 164-year-old Gloucester seafood company that brought us the fish stick in 1952.
“We work with them to help advance the sustainability of the seafood that they buy and sell,” said Tania Taranovski, manager of the aquarium’s Sustainable Seafood Programs. “We really look at things throughout the supply chain …down to the producer level, whether it’s the fishermen or fish farmers.”
The aquarium works with the seafood industry to promote responsible fisheries management, providing scientific advice on ocean-friendly aquaculture and wild-caught fishery operations. Clients include Ahold USA, parent company of the Stop & Shop Supermarket Co., and Darden Restaurants, whose eateries include Red Lobster and Olive Garden.
“Having the expertise of the New England Aquarium scientists behind us is invaluable,” said Lisa Webb, Gorton’s supply chain vice president. “The team advises us on how to ensure greater environmental accountability with our fish sources.”
Read the full story at the Boston Herald