October 23, 2014 — McDonald's is attempting to bolster its place in the Korean fast food market with a new shrimp burger that features whole shrimps stuffed into a patty.
The Korea unit of the U.S.-chain this week rolled out its campaign to promote the Deluxe Shrimp Burger, with stores handing out 100 free burgers on Monday, a day before the product's official launch.
Moon Jong-won, a public relations manager at McDonald's Korea, repeatedly described the shrimp used in the burger with the Korean phrase, "taeng-geul, taeng-gul, "which roughly translates to "plump."
"We differentiate ourselves from other shrimp burgers by offering a high-quality shrimp patty," Moon told The Korea Times.
While some might disagree with the Thousand Island dressing or the soft square of cheese that accompanies the burger, the meat itself comes pretty much as advertised: a bite into the patty reveals whole, pink-colored shrimps that are tender to the bite.
Read the full story from The Korea Times