Gorton's of Gloucester, the fish processor that's been a fixture on the Gloucester waterfront since 1849 and whose oil-skinned Gloucester fisherman as its corporate symbol reaches back for authenticity, is backing the U.S. Agriculture Department's advice to eat more fish with a recommendation to select shrimp, tilapia, salmon and Alaska pollock.
These are species that are not landed from Gloucester boats; but then Gorton's has not bought and used Gloucester fish for many years, according to multiple industry sources.
The recommended species in the e-mail release by Prevail Strategies of Chicago, which does marketing for Gorton's, are among the species that are featured in company product packages or frozen fish.
The Crunchy Breaded Fish Sticks and Garlic and Herb Crunchy Breaded Fish Fillets use Alaska pollock, as do the Potato Crunch Fillets and the Lemon Herb Breaded Fillets, and the entire line of grilled, frozen fillets.
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