January 18, 2023 — Widespread droughts in 2022 resulted in a looming shortage to the beef supply, and could leave billions of consumer dollars looking for a different protein to purchase.
Speaking during the National Fisheries Institute’s Global Seafood Market Conference (GSMC), running from 15 to 19 January in Palm Springs, California, U.S.A., Performance Food Group President of Protein Brands Steve Sands showcased how beef has heavily outperformed all other proteins. According to USDA data, U.S. consumers expenditures for beef has been greater than pork and chicken combined.