Nautica(R), a leading global lifestyle brand, has announced the launch of a new cause-marketing platform that will focus on ocean conservation. For 2009, Nautica(R) is a proud corporate sponsor of Oceana, a global ocean conservation organization, and supports its mission to protect the world’s oceans.
Oceana with its team of marine scientists, economists and advocates win specific and concrete policy changes to reduce pollution and help prevent the irreversible collapse of fish populations and other sea life. In 1999, researchers discovered that less than one-half of one percent of all resources spent by North American conservation policy groups went to ocean advocacy. No organization was focused exclusively on ocean threats on a global scale until Oceana was created in 2001.
"Nautica is passionate about preserving the world’s oceans and we are happy to be working with Oceana to reach consumers with important messages about how to get involved with this important cause," said Karen Murray , President of Nautica.