Long-term plan includes possibility of more jobs
March 2, 2018 — Gorton’s is navigating a gale of changing consumer trends and increasing global competition, pushing the venerable Gloucester seafood retailer to continually embrace innovation and change to retain its historic market presence, the company’s president said Thursday.
Judson Reis, speaking at the Cape Ann Chamber of Commerce’s annual economic outlook breakfast, also said the 170-year-old company — one of the nation’s oldest continually operating businesses — is committed to staying in Gloucester.
“It’s part of who we are, it’s part of our DNA,” Reis told breakfasters at The Gloucester House restaurant. “We’ve been here, next year it will be 170 years, so it’s very important part of who we are as a business. We are very committed to staying here.”
The only element that could alter that strategy is if Gorton’s, which operates in what Reis referred to as a “high-cost environment,” lost its ability to operate competitively in the frenzied international frozen seafood retail market.
“And I don’t think that is in the cards any time soon,” Reis said.
Read the full story at the Gloucester Times