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A labor of love: How Martha Stewart and True North created their new seafood product line

March 19, 2019 — It was like the first day of school when Martha Stewart’s culinary director, Thomas Joseph, arrived at the 2019 Seafood Expo North America event in Boston, Massachusetts on its opening day.

Joseph, who is a 2017 James Beard Award winner, pulled up to the continent’s largest seafood trade event with the four initial offerings under the Martha Stewart brand’s latest seafood product line in tow, ready for their debut. The products were created in partnership with Cooke Inc.’s True North Seafood.

“We’re super-excited,” Joseph told SeafoodSource on Sunday, 17 March, as SENA19 roared to life. “Today was like the first day of school coming here, like I’m dropping my kids off.”

If you ask Joseph and Cooke Vice President of Public Relations Joel Richardson, the kids will be more than all right. Each a “labor of love,” the product line’s first outing includes Atlantic Salmon with Lemon Herb Butter; Sockeye Salmon with Miso Butter; Wild Alaska Pollock with Southwest Spice Blend; and a Seafood Medley (Wild Alaska Pollock, Atlantic Salmon, and Bay Scallops) with Herb Spice Blend. The line is expected to hit grocery store shelves in the United States in May 2019.

Read the full story at Seafood Source

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