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ALASKA: GAPP: Positioning pollock as value item could be key post-COVID-19

July 21, 2020 — As the number of nations that have been able to successfully manage the COVID-19 pandemic increases, positioning seafood items like pollock as a value proposition will become increasingly important, according to the Association of Genuine Alaska Pollock Producers (GAPP).

That perspective was shared earlier this month during GAPP’s fitfth webinar in its summer series. The webinar – titled “COVID-19 Consumer Insights: A Look Forward” – was hosted by Bill Romania and Sharon Ripps of R3 Consulting, and addressed the COVID-19 situation and its impact on consumer spending habits.

Read the full story at Seafood Source

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