June 12, 2019 — The age of the conscious consumer has arrived, much to the delight of Fair Trade USA founder and CEO Paul Rice.
The keynote speaker at this year’s SeaWeb Seafood Summit – taking place in Bangkok, Thailand, from 10 to 14 June – Rice shared some promising news about modern consumer behavior with conference attendees, all of whom have a vested interest in the sustainable seafood movement.
“Consumers are changing the world,” he said. “Their purchasing decisions are both luring more companies into the sustainability space and rewarding those companies that do.”
Shoppers are increasingly opening up their minds and wallets to seafood that appeals to their growing sustainability sensibilities, Rice explained, referencing an impressive leap in sales experienced by one of the certifier’s seafood partners after the supplier introduced Fair Trade scallops to its portfolio.
“One of the companies that we work with in our sustainability program had scallop sales of 3 percent year-over-year growth – they introduced Fair Trade scallops and their sales growth on the scallop line jumped to 38 percent,” Rice said. “Now that’s an extraordinary and probably unusual sales bump as a result of adding the Fair Trade label, but it illustrates the point, which is regardless of what certification it is or what sustainability attribute we add to products, consumers are hungry to reward companies that are doing the right thing and are looking for products that speak to their values.”