December 13, 2021 — On a Sunday afternoon in Honolulu, a school of shoppers swirl around an island of metal and ice covered in freshly caught local fish of all colors and sizes. Between rows of akule, tai snapper, and opelu there are piles of five to six inch long snapper gleaming bright yellow with baby blue stripes, caught off the west coast of O’ahu, called taʻape. The army of workers behind the counter at Brian’s Seafood Market unload more as each stack depletes, topping them with white laminated signs that say, “New Catch” or “Sale.” Some simply say, “Fresh Ta’ape” with different prices attached to denote different sizes. On the backside of the counter workers pass over full bags, freshly scaled and gutted, for customers to bring home to their family or mom-and-pop restaurant to fry whole and serve with chili sauce and shoyu.

Brian’s is only one of a handful of markets, so far, that sell this fish. Taʻape (in Tahitian), also known as blue-striped snapper, was once thought to be a “trash fish” in Hawaiʻi. Some locals would catch or spear these one to two pound reef fish to bring home for dinner, while most fishermen would throw them back. In recent years that stigma has started to shift as conservationists and local chefs began touting taʻape as a sustainable food source.

“Residents and visitors of Hawaii eat a lot of seafood, approximately 12.6 more pounds per capita than the U.S. as a whole,” the University of Hawaiʻi reported. Since taʻape is an invasive species, catching them for consumption provides an opportunity for fishers to help protect reefs, earn income and improve food security. It also offers chefs a delicious, more affordable option for their menus.

The issue with popularizing an unpopular fish however, is that most people do not know enough about it yet to feel comfortable selling or eating it. This is slowly changing as local chefs increase demand and word gets out.

Read the full story at Forbes